I suck at shopping. Either a) I don't have coupons for what I like, b) what I like isn't on sale, c) Heaven forfend I actually *have* the coupons cut out for the stuff that I like, I've probably left 'em at home, or d) all of the above. I go to Kroger's more than Meijer's, and admittedly some of what I've been buying lately are more expensive items (shrimp, cat litter, stuff like that), but it seems rare for me to get under $1.50 an item, on average. Of course, I don't buy stuff like Kool-Aid packets that would bring my $/item down any, either.

I'm a brand-name snob - it's rare that I'll buy generic or store-brand, except maybe for stuff like pasta or milk. *Shrug* The inevitable outcome of an upper-middle class upbringing, I guess!!